If your business is considering creating audio based content, you’re likely considering utilizing Clubhouse, an audio based social media app, or podcasts, a content type that can be listened to on a multitude of podcast hosting platforms like Spotify, Apple Podcasts, and Breaker. So how do you know which platform is right for your business? Accessibility, content longevity, and ability to repurpose content are just a few things to consider.

It feels like new social media platforms and features are popping up ALL. OF. THE TIME. And well, they pretty much are. If you get overwhelmed with each new addition, don’t sweat it! You don’t have to be everywhere, doing everything. Rather than keeping up with ALL THE THINGS, figure out where your ideal audience is, what works for you, and be consistent.