As a real estate agent you may ask yourself, “how many Instagram accounts should I have?” and the answer is pretty simple. Unlike Facebook, that requires users to have a personal account in order to create a business account, Instagram has no such requirements. Because of this, to ensure you're not being a "secret agent", and so you never run out of content, having a single account is the best, most sustainable approach.

How do Instagram influencers curate those beautifully cohesive Instagram feeds? While many Instagram gurus admit to using professional cameras, photographers, and editing tools, there are tips and tools that you can implement to curate your own branded, cohesive Instagram feed.

Read on to learn Instagram for business best practices as well as the functionalities that are only available to business Instagram accounts.

From GIFs and memes to trending hashtags and songs, incorporating pop culture in your content can help your brand’s relevance, relatability, and reach, but there are a few things to consider first...

It feels like new social media platforms and features are popping up ALL. OF. THE TIME. And well, they pretty much are. If you get overwhelmed with each new addition, don’t sweat it! You don’t have to be everywhere, doing everything. Rather than keeping up with ALL THE THINGS, figure out where your ideal audience is, what works for you, and be consistent.

How do you know how many Instagram accounts you should have? It all comes down to which option will allow you to be most consistent with your posting schedule, your message, and your branding. Here are a few additional things to consider…

The evolution of my business as well as personal and strategic motives, prompted me to combine my personal and business Instagram accounts.