Instagram Insights is an essential tool for social media marketers to track performance, optimize content, and grow their businesses and clients' brands. From understanding your audience demographics to analyzing post engagement, Insights provides powerful data to shape your strategy.

Discover how to build a winning social media strategy using SMART goals. Learn actionable tips for reaching more clients and how to optimize your content for better engagement.

Struggling to stand out as a social media manager? The key to success is niching down. Instead of competing with countless others, narrowing your focus can help you attract ideal clients, position yourself as an expert, and charge premium rates for your specialized services. Read on to learn the benefits of niching down for social media marketing business owners, from reducing competition to increasing your earnings potential.

El Dorado resorts are all top rated. So which is the best to work and play from?

What makes Threads different from doomed apps like Clubhouse? Why am I so certain Threads can go the distance? How is Threads different (dare I say better) than Twitter? Keep reading…

From mastering routine and time management to investing for convenience, discover the top lessons I learned as a digital nomad in Bali that can transform your work and life.

Dedication, decision making, and problem solving were all instilled and refined throughout my days of playing midfielder. I now count on those skills while running my social media marketing business. Not only do acquired skills translate well from playing soccer to running a business, the structure of a soccer team and a social media marketing business are similar. Whether you’ve been in business for years or are just getting started, read on to learn how your soccer/fußball/fútbol experience can help you run a successful social media marketing business.

As a real estate agent you may ask yourself, “how many Instagram accounts should I have?” and the answer is pretty simple. Unlike Facebook, that requires users to have a personal account in order to create a business account, Instagram has no such requirements. Because of this, to ensure you're not being a "secret agent", and so you never run out of content, having a single account is the best, most sustainable approach.

Learn how to leverage your real estate facebook business page with your personal page by determining a sustainable posting cadence, engaging with your sphere, and vowing not to be a “secret agent”.

If Facebook and Instagram disappeared tomorrow, how would you connect with your sphere? While social media has it’s advantages, an email list is the more dependable way to contact your followers and produces a 4,200% return on investment.

LinkedIn is the platform for businesses to establish credibility, share staffing opportunities, and give blog articles a second life. If you’re a B to B company, growing your LinkedIn business pages should be at the top of your social media goals.

While social media for business can seem like a necessary evil, these 5 social media tools will help make social media planning and scheduling easy-peasy.

Does your business send out email newsletters? Email is the most efficient way to connect with your sphere and Flodesk is the best tool for the job.

I work super closely with my social media management clients. You’re the expert. I’m the idea person, the project manager, and your business coach who makes sure the work gets done while you provide the bulk of the industry expertise. I work so closely with my social media management clients that I prioritize our compatibility over their industry.

How do Instagram influencers curate those beautifully cohesive Instagram feeds? While many Instagram gurus admit to using professional cameras, photographers, and editing tools, there are tips and tools that you can implement to curate your own branded, cohesive Instagram feed.

While Facebook and Instagram are prioritizing video content (showing your videos to other accounts more readily than distributing your other content mediums), YouTube is THE platform for video.

You’re on Pinterest everyday. You track which recipes you make, you upload your own pins, and you have a virtual closet worthy of envy. But what about utilizing Pinterest for business?

I admit, I'm only on Twitter, personally to follow Chrissy Teigen, but the platform can prove useful for businesses as well.

Read on to learn Instagram for business best practices as well as the functionalities that are only available to business Instagram accounts.

From offering unique functionalities to boasting over 2.27 billion active users, Facebook is THE social media platform your business needs to be on.